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The Rebel Faction » Forums » General Discussion » Rebel Cafe » Marketing Gone Wrong

1  11:48pm 16/09/05        
Any spare change?
http://news.bbc.co.uk/1/hi/magazine/4251934.stm

Its amazing how out-of-touch music marketing agencies are over here.
2  5:09am 17/09/05        
fuck that duck
It's amazing how out of touch the music industry is, period. A new method of reaching potentially thousands of new fans (downloading), and they go and scream bloody murder...

Can you imagine what might have been if the music companies had jumped on the Napster bandwagon and used it to distribute songs from their artists on a trial basis?
[size=1]"So the woman asked me what I wanted on the sandwich and I said I do not care it is for a duck, and she was like oh then it's free. I was not aware that ducks eat for free at Subway. It's like give me a chicken fajita sub, but don't worry about ringing it up, it is for a duck.”
-Mitch Hedberg
[/size]
3  10:28am 17/09/05        
defy the tyrannous stars
Hey, if someone sends me a free CD, I'll listen to it. Ground-level / word of mouth promotion is some of the best free press you can get. Even if just a small percentage of the people targeted enjoy the music and take it upon themselves to spread the word, it can still have an impressive effect. Especially among easily impressionable crowds, who will lap up whatever others think is cool.